Hustle & Grind

Hustle and Grind is a storytelling‑driven business podcast highlighting the entrepreneurs, innovators, and small‑business leaders shaping the future of London, Ontario’s local business ecosystem. Hosts Ryan Beliveau and Scott Wain sit down with founders, creators, trades professionals, and community builders who have turned ideas into impact and hard work into thriving enterprises across Southwestern Ontario.

Each conversation dives deep into the realities of entrepreneurship—starting from scratch, navigating uncertainty, managing growth, building resilient teams, and staying motivated through the grind. Ryan and Scott explore the lessons learned on the shop floor, in the boardroom, behind the camera, and on the front lines of local business. Guests share candid stories about risk, failure, breakthrough moments, and the mindset shifts that helped them push forward when the path wasn’t easy.

Whether it’s a small‑business owner scaling operations, a startup founder carving out a new market, a trades expert transforming skill into opportunity, or a creator turning passion into a sustainable career, Hustle and Grind showcases the people driving London’s economic momentum and community culture. Their experiences offer practical insights, real‑world strategies, and the kind of inspiration that only comes from those who’ve lived the entrepreneurial journey firsthand.

If you’re an aspiring entrepreneur, a current business owner, or someone who loves authentic conversations about leadership, growth, and the realities of building something meaningful, this podcast delivers motivation and actionable wisdom rooted in the spirit of local hustle.

Real people. Real challenges. Real London grit. Tune in and learn from the leaders shaping the region’s business landscape—one grind at a time.

Listen on:

  • Apple Podcasts
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  • Spotify
  • Amazon Music
  • iHeartRadio

Episodes

9 hours ago

The wildest part of this episode? Rokhsana didn’t set out to build a natural‑skincare empire… she just got pissed off. She saw an industry full of toxic ingredients, fake “natural” labels, and giant corporations greenwashing their way into consumers’ wallets — and decided she wasn’t having it.
What started as a few homemade products in her basement turned into a full‑blown movement. No funding. No roadmap. Just obsession, grit, and a community that showed up even when her shop was hidden in a sketchy warehouse with zero signage.
This conversation is a masterclass in how real businesses are built: not from perfect plans, but from frustration, curiosity, and a refusal to accept the status quo. Rokhsana breaks down the early days, the grind, the festivals, the collaborations, the accidental virality, and the moment she realized she had created something people were hungry for.
If you’ve ever wondered how a tiny idea becomes a city‑wide brand — or how to turn passion into something people line up for — this episode hits hard. It’s raw, honest, and full of the kind of entrepreneurial chaos that never makes it into business textbooks.

Monday Jul 06, 2026

The wildest part of this episode isn’t that a 23‑year‑old built a landscaping business from a Ford Ranger and a borrowed trailer. It’s that he did it with zero fluff, zero ego, and a mindset most entrepreneurs don’t figure out until their 40s.
Jake Van Damme didn’t wait for permission. He didn’t wait for a “perfect plan.” He didn’t wait for capital. He went broke‑as‑hell, bought mulch he could barely afford, and bet on himself. And it worked—because he understood something most people miss: trust is the real currency. Grass‑cutting is just the foot in the door.
This conversation goes deep into the stuff entrepreneurs pretend they’ve mastered: fear of failure, balance, burnout, working with friends, managing growth without blowing up your life, and the difference between running a business and running yourself into the ground. Jake’s honesty about the grind—missing cottage weekends, learning to say no, realizing he doesn’t want a 5‑crew empire—is the kind of clarity founders spend decades chasing.
And then there’s the content game. Jake straps on Meta glasses, films raw day‑in‑the‑life clips, and accidentally creates the most addictive landscaping content you’ve ever seen. No scripts. No strategy decks. Just documenting the grind. It’s the perfect example of how authenticity beats “marketing” every single time.
If you’ve ever wondered whether you’re too young, too late, too inexperienced, or too scared to start—this episode will punch you in the chest. Because Jake proves the only real requirement is deciding to go.

Monday Jun 22, 2026

On this episode of the Hustle & Grind Podcast, we're joined by one of our youngest guests ever, but don't let his age fool you. At just 20 years old, Cameron Usher has already built an impressive business with Crushers Demolition, proving that entrepreneurship isn't about age—it's about mindset, work ethic, and execution. Cameron's story is one of taking opportunities, earning trust, and delivering results. Early on, people took a chance on him, and through hard work, reliability, and a willingness to outwork the competition, he absolutely crushed it. What stands out most isn't just the growth of his company, but his ability to build relationships. He understands something many business owners take years to learn: people do business with people they know, like, and trust. What's fascinating is that the signs were there long before Crushers Demolition existed. From buying chicken burgers at school and selling them for a profit, to spending more time talking to people than his teachers probably would have preferred, Cameron was developing entrepreneurial instincts and communication skills from an early age. Looking back, those conversations helped shape a young man who can connect with almost anyone—a skill that has become a major driver of his success. In this episode, we dive into the realities of building a business at such a young age. We talk about the wins, the lessons, the pressure of making payroll, the responsibility that comes with leading a team, and the challenges that most people never see behind the scenes. Cameron shares some hilarious stories, valuable insights, and a refreshingly honest look at what it takes to grow a business when most people your age are still trying to figure out what they want to do. This is an inspiring conversation about entrepreneurship, communication, relationship-building, and the power of betting on yourself. Whether you're a young entrepreneur, a seasoned business owner, or someone with a dream you're thinking about pursuing, you're going to get a lot out of this one. Please welcome Cameron Usher of Crushers Demolition.

Monday Jun 15, 2026

AI isn’t coming for your job — it’s coming for your blind spots. That’s the uncomfortable truth most business owners don’t want to hear. In this episode, Scotty and Ryan break down why 85% of businesses still aren’t using AI even though the tools are now powerful enough to replace hours of repetitive work with a single prompt.
This conversation gets real about the fear, confusion, and hype surrounding AI — from “six‑fingered weird images” to the early days of ChatGPT when everything took 20 iterations to get right. Now? The tech has leveled up, and the only thing holding most people back is the belief that AI is “too complicated” or “not for them.”
You’ll hear how businesses are already using AI to automate FAQs, speed up customer response times, build websites in days instead of weeks, and even jump into long‑form AI conversations through AEO — Answer Engine Optimization, the next evolution of SEO. If you’ve ever wondered how your business shows up inside AI tools like ChatGPT, this is the episode that finally explains it.
And yeah… there’s also music‑making AI, roasting coworkers with custom songs, and a story about a guy skipping a trade‑show booth to play golf. Because AI isn’t just powerful — it’s fun as hell.
If you’re a business owner, entrepreneur, or just AI‑curious, this is your sign: stop watching from the sidelines and start experimenting. The tools are here. They’re accessible. And they’re already changing the game for the people willing to try.

Monday Jun 08, 2026

Chalkboards to Boardrooms: The Courage to Start, The Wisdom to Exit
Today on the Hustle & Grind Podcast, we're joined by an entrepreneur whose journey has taken her from the classroom to the boardroom.
Erika Oakes is the co-founder of Os & Oakes, the London-based retail and e-commerce brand she built alongside her brother from a simple idea into a well-known and beloved business. What started as an online children's clothing company grew into a thriving brand with a loyal community, a retail storefront, and a powerful online presence before eventually leading to a successful exit.
But Erika's story started long before entrepreneurship. She began her career as a teacher, helping students learn and grow before discovering her own passion for building businesses. That entrepreneurial path eventually led her to the startup and innovation ecosystem, where she now helps founders navigate their own journeys through her leadership role at TechAlliance, supporting entrepreneurs and startups across Southwestern Ontario.
In this episode, we dive into the realities of building a brand from scratch, what it's really like working alongside family, the lessons learned through scaling and selling a company, and how her experience as both an entrepreneur and mentor has shaped her perspective on business today.
Please welcome Erika Oakes

Monday May 25, 2026

Baseball, Bins, and Being Kind
Cleveland Brownlee didn’t just arrive in London, Ontario — he built a legacy here. From an Atlanta kid grinding through Division II baseball, to hitting 13 bombs at an open tryout, to becoming one of the most recognizable community leaders in the city… this story is wild.
What starts as a baseball journey quickly turns into something bigger: mindset, service, resilience, and the long‑game discipline most entrepreneurs never master. Cleveland breaks down the self‑talk that carried him through failure, the “office mindset” he brings into the batter’s box, and the Lil Wayne lyric that became his personal mantra.
But the real twist? Baseball didn’t just shape his identity — it opened the door to his entire business career. A fundraiser, a chance meeting, and a promise from a local CEO changed the trajectory of his life. And instead of chasing the big leagues, Cleveland built his own version of them right here in London.
This episode hits on everything: community leadership, purpose‑driven business, work‑life balance, and why helping others — even when nobody’s watching — is the ultimate competitive advantage. If you’re building something, leading something, or trying to become someone… this conversation is a must‑listen.

Wednesday Mar 04, 2026

Today on the show we’re talking with a true service-industry staple: Marty Salliss, the owner and driving force behind Salliss Plumbing & Heating — a London, Ontario business that’s been keeping taps running and furnaces firing for over two decades.
Since launching back in 2001, Marty has grown Salliss Plumbing & Heating into one of the most trusted names in plumbing, HVAC and emergency repair in the region, with a reputation for showing up, doing the work right, and treating every customer like they matter.
In this episode, we dive into what it really takes to run a hands-on trades business in a competitive market, how customer service and honesty have shaped his company culture, and why thinking differently — even about something as mundane as a service van — can lead to big gains. We also learn something very interesting about Marty that many may not know - his community service as an Auxiliary Member of the OPP is next level!
Stick around — Marty brings practical wisdom, real-world grit, and a little unexpected tech to the table.

Wednesday Feb 25, 2026

We are so excited to have Sabina Manji on the pod!!!
Sabina, is the editor and publisher of The Mom & Caregiver in London, Ont. She is also host of the Really Authentic Women RAW Podcast, the podcast for Really Authentic Women & Men alike!
A lifelong Londoner, an irrepressible entrepreneur, and also a committed volunteer with Lexus of London Golf Classic, her infectious energy and engaging personality has always been in her heart to give and support others❤️.
Get ready for a great dose of positivity and motivation!!

Wednesday Feb 18, 2026

In this solo episode, Ryan gets real about the parts of entrepreneurship most people never talk about. He shares the messy, non‑linear path from corporate life to running his own marketing agency — including building a business around himself (“I built a company around me… and I couldn’t scale”), losing a friendship over a failed app, and realizing that passion without market demand is “just an expensive hobby.” This is the raw, unfiltered version of entrepreneurship you won’t find on Instagram.
Ryan breaks down the emotional and practical challenges founders face: the imbalance between work and family, the loneliness of early‑stage building, and the constant uncertainty that comes with leaving a predictable 9‑to‑5. He explains why entrepreneurship is responsibility first, why you’ll question yourself constantly, and why understanding your TAM (total addressable market) might save you years of frustration.
If you’re thinking about starting a business — or you’re already in the grind and wondering if what you’re feeling is normal — this episode gives you a look around the corners. It’s honest, relatable, and packed with lessons from someone who’s lived every stage of the journey.

Wednesday Feb 18, 2026

Jay Gray owns Forest City Auto Glass with his wife Elena, an innovative business that is disrupting their industry in a big way!
However, Jay started his career quickly accelerating to executive roles with some of the top Fortune 500 corporate companies! And also, Ryan and Jay both worked corporately together decades ago. . .talking to each other here after not seeing each other for over 10 years! In this fascinating episode, Ryan talks to Jay about his incredible journey from Corporate Rock Star to Innovative Business Owner. . .who is building an auto glass empire!!
What does it take to leave a "safe" career. Is it really safe working for someone? Or can you do just as well grinding and working for yourself? What is the formula for success in any business? We explore with Jay, his blueprint for growth and success.
Creating lasting relationships with customers, that is built on the foundation of trust! Doing things that support your business model, but that you may not realize. Creating important collaborations with other businesses, that are WIN/WIN scenarios, that help push your business to another level. . .and so much more!
Jay is a mastermind in business growth - no matter what business that is! This episode is jam-packed with amazing business tips!!
Check It out!!!

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